This podcast episode dives into a head-to-head comparison between two AI shopping assistants: NewEcom.AI (represented by Havana’s sole stylist and tested on Yona Paris’s website) and Amazon Rufus. The discussion centers on how effectively each AI understands user intent and provides relevant recommendations in different shopping scenarios
You’ll hear how NewEcom.AI, powered by its “intentional data model,” demonstrated a strong ability to align with complex purchase intentions and shopping motivations, particularly in understanding fashion needs for a spring break trip to Miami and providing personalized skincare routines. The podcast highlights how NewEcom.AI enriches product catalogs with data like use cases, customer benefits, and visual information to provide precise and informative recommendations, adapting to shifts in customer intent.
In contrast, the episode explores how Amazon Rufus, relying on transaction history and purchase patterns, sometimes missed the mark on understanding specific style needs and initially offered less targeted recommendations. The comparison reveals the differences in their ability to guide customers through the purchase journey and offer personalized solutions
Ultimately, this podcast offers insights into the capabilities and limitations of current AI shopping assistants, suggesting how advancements like NewEcom.AI’s approach could shape the future of online shopping by creating more intuitive and personalized experiences.
