How AI is already changing how we buy things online and what’s coming next.

In our latest episode, we explore a massive shift in e-commerce that feels straight out of sci-fi: AI-driven shopping! AI tools like SearchGPT, Perplexity, Google Gemini, and Amazon Rufus are reshaping the shopping experience, moving us away from tedious browsing and toward seamless, conversational shopping. Imagine simply telling AI what you need—like asking a friend—and getting instant, curated results. This evolution demands more from retailers, too. Forget traditional SEO; now, it’s all about intent-driven content and Generative Engine Optimization (GEO) to connect AI with customer needs. From personalized recommendations to instant reordering, AI is revolutionizing not just search, but the entire journey—from product discovery to post-purchase support. Tune in to learn how AI is changing the game, offering insights for businesses of all sizes to thrive in this rapidly evolving landscape.